Search Engine Optimization (SEO) and Marketing (SEM)
Do your web pages rank highly in the search engines?
Every day billions of search queries are performed on Google. Of all of those queries, some are related to the products or services your organization offers. What is your company doing to ensure you are getting a portion of that traffic to your site? There is no advantage in having a web site if no one is able to find it.
No two businesses are alike and the same holds true for search engine optimization (SEO) strategies. SM Global Connect focuses on creating individualized solutions for each of our clients. Analysis of a client’s products and services, goals, competition, and audiences guides SM Global Connect creating a customized winning strategy. We focus how and why people search for their web content, and what can be done to help them complete their tasks.
‘Search engine optimization’ refers to the process of fine-tuning a web site to achieve a high search engine ranking for specific keywords or phrases. The sort of phrases your clients would typically use tries to find your services in the search engines. To achieve high search engine rankings, certain features of your web site must be optimized to make the site both users friendly and search engine friendly. But more than anything your site requires good honest natural content.
At ‘SM Global Connect’ we know all about search engines and how they priorities and rank sites. We know what they want to see and we also know what they will penalize or perhaps even ban you from their listings for. We also know about things like website traffic, social networking and other technical aspects.
Today SEO is focused on the searchers and not on the search engines.
High page ranking and effective new linking strategies…
Search engine optimization, social media marketing, email marketing and content marketing are all important if you want to see any online marketing success.
We help our clients by focusing on what works for both the search engines as well as their target audience. We focus on attracting the right traffic to your website, so that traffic converts.
Strategic SEO and PPC Campaign Management
Our Pay Per Click Management services are catered to help meet the needs of our clients. We can guide you and help you create custom campaigns to meet the demands of your market. If you have tried managing your own PPC or Strategic SEO campaigns but haven’t had success, or if you are just starting out, we can work with you to deliver the results you are looking for.
Pay-Per-Click (PPC) marketing allows your organization to reach more customers with local, national, and global keyword marketing campaigns. SM Global Connect Designers will setup, manage, and report on your Pay-Per-Click (PPC) efforts, allowing your organization to do what it does best.
The Pay-Per-Click (PPC) model is a bit different than most advertising models. With Pay-Per-Click (PPC) you only pay when someone clicks on your ad and is redirected to your website. How much you Pay-Per-Click (PPC) depends on how much others are willing to invest for the same keyword phrases. In a silent auction hosted by the search engine, the ad with the highest bid generally shows up first. Other factors, such as ad quality and relevance, can also be determining factors, but most of the time, the company who is willing to invest the most, has the highest ranking.
Our SEO/SEM services include:
|· SEO/SEM Consulting & Discovery
· Competitive Analysis
· Website Analysis
· Keyword Analysis & Research
· Optimization of Title Tags & Meta Data
|· Code, Content, & Structural Optimization
· Pay Per Click (PPC) Campaigns
· SEO/SEM Monthly Management
· Reporting on Monthly Results
- If you are serious about your website and you want a high ranking, well visited internet presence – talk with us.
- We can make your website more visible to people who are looking for your brand, your product or your service.